This project reimagined a family‑run tile store as a design‑centric retail ecosystem that supports both creative exploration and smarter business operations. Rather than treating tiles as static commodities, the experience positioned them like fashion: Materials that complete a space the way clothing completes an outfit.
Logo design
A Design-centric store :
At the core of the redesigned store is a Design Lab.
Architects, interior designers, and their clients can work hands‑on with an extensive library of materials, tiles alongside laminates, stones, paints, and hardware, making the store an active workspace rather than a passive display. Immersive trial zones replicate real bathroom and kitchen settings, allowing visitors to mix and match surfaces and see full‑scale combinations instantly. This tactile, exploratory approach speeds up decision‑making and elevates customers toward premium selections.
HIHO:
A retail experience that goes beyond the walls of the store.
As an extension of this experience, a mobile store was designed to bring the brand directly to architects and designers on site. Equipped with a digital materials library and an AR/VR visualisation platform, the mobile unit allows professionals to review tile options, test combinations, and visualise spaces virtually, without needing to visit the physical store. This expanded the reach of the brand, made material selection more flexible, and created new opportunities for conversion beyond the showroom.
Together, these components formed a holistic, future-forward retail ecosystem that turned material selection into a collaborative, design-led journey and strengthened the business across physical, mobile, and digital touchpoints.
